I have compiled a beta system for my customers to trial, and so far feed back as been, no so good? Maybe i am doing something wrong?
What kind of delivery system are you using for your trial? "Here is some free software!"?
It is important to have a stable process for delivering your services. So if you are finding that something isn't working out the way you want it to, I would suggest that you first start looking into how you're packaging the service, and providing it to your customers.
1. Include an incentive for having the service. This can simply be you telling your customer about the value of the service/program and how it will help them.
2. Wrap it up and put a bow on it when you give it to them. Extra care to the details of how you present your service/program to your customer will keep them coming back. Providing a 1 on 1 walk-through, documentation, and video's of how to properly use the service/program is a must. They have to know how to use it effectively, or it's just bloatware.
i received this email this morning;
"Thanks for the free trial, but found it a bit confusing in as much as at the end of the scans the info was very limited to what I already knew or I did not understand it.
I think I did the 1 Click Scan, or I might have deleted it when I deleted the Back-Up Software, if you want I can download again and retry it??
Please let me know."
That's great. Feedback is good. What process do you have to respond to feedback, and is it automated?
Just like your delivery system, it's crucial to have a good feedback and customer input process. This can make or break you. You should spend time developing a good process for this so that you can turn each and every customer into an ongoing product tester. After all these are the people you depend on for your money right? So be sure that you have a plan on how to keep them happy. Not asking them what they want, and need, is not acceptable.
1. Most customers will not know what they want and need. You need to open up the dialogue and walk through the service/program with them and ask them for input while you go. Don't just ask them to tell you what they think, be specific to get the details that will help you. Also ask them how it affects them, and above all else, listen to their input (even if you disagree)
2. Have a list of questions that you have already made by talking to customers in the past and use it to guide you through your "Inquisition" of whoever it is your trying to get feedback from. Some good questions may sound like: "I want to help you finish your work faster. What do you think you spend the most time doing every day?", "When you use Service/Program what is the single most important thing you use it to do?", "If I could improve Service/Program, in what way would you have me do that?"
3. Open ended questions are baiting yourself for failure, unless you yourself have an in depth knowledge of the customers business operations, or use of their computer systems. Be specific, don't leave a question open ended. Try for Yes or No answers to your questions. This will help you in the begining.
Question is really, what do your customers think and how do you promote, explain its uses?
Well first they don't have to think. That's what I'm getting paid to do.
I do all of the above, and a lot more. If you would like to discuss it in detail sometime send me a PM.